Heritage Italian Design Brand PORRO Illuminates Frieze Los Angeles with a Playful Tribute to Bruno Munari at GRAYE Gallery
"Simplicity is a resolved complexity." - Constantin Brancusi

Los Angeles, February 2025 | Coinciding with Frieze Los Angeles, the international event that attracts artists, galleries, and collectors while fostering dialogue and innovation within the art community, Porro arrives in the City of Angels from February to May for a special event celebrating Italian design and the pursuit of simplicity. The exhibition takes place at The Gallery - Graye, located inside the showroom of Porro's historic retailer Graye.

As one of the leading symbols of Made in Italy design, Porro - founded in 1925 in Brianza - kicks off its centennial celebrations with a multimedia installation by Sfelab, creatively and playfully narrating the essence of Italian design. Open to the public and designed for the whole family, this cultural and informative exhibition brings Italian history to Los Angeles, offering an immersive experience that highlights the dialogue between past and present. The installation juxtaposes Porro’s current furniture collection with the works of Bruno Munari, the visionary master who left an indelible mark on the history of art and design through his playful curiosity.

Bruno Munari (1907-1998) was a multifaceted artist, designer, and educator, one of the leading figures in kinetic and visual arts of the 20th century. His career was defined by experimentation across multiple disciplines, including industrial design, graphic design, painting, sculpture, and children’s literature. Munari’s approach to design seamlessly blends artistic and functional elements, always striving for simplicity without compromising aesthetics.

Porro has long shared this passion for "making things simple." In the 1960s, Munari was commissioned to design Porro’s company logo. His brilliant idea was to replace the two “O”s in the Porro name with an overhead view of a screw, immediately conveying the brand’s deep-rooted passion for woodworking. Today, this connection lives on through Corraini Edizioni, the publisher responsible for preserving and promoting Munari’s legacy.