Porro are consolidating their presence in France by opening a new shop-in-shop shared with Moroso inside the prestigious Parisian shop Forum Diffusion. From the collaboration between the two brands comes a 350-square-metre space with excellence of design and Italian style as its watchwords, the result of a shared strategic and commercial vision,
characterised by a strong interest in the French market. The setting-up, made up by the two companies together, brings out the complementary nature of Porro and Moroso products, which together are able to meet the needs of all domestic environments, and proposes the concept of a home with a strong personality. Included among the products selected for the display are some of Porro's iconic pieces and the Modern system, which typifies the company's design philosophy. Thanks to its clear and elegant style and the rigour of its lines, Modern defines the backbone of the exhibition space, where the
other proposals of Porro's wide production, such as Beam Glass and P.04 tables, and Moroso's upholstered furniture, can be freely inserted. The final effect is an innovative and captivating arrangement for the home, where Porro and Moroso integrate their offers, in synergy with and complementing each other, in a stimulating meeting that respects and brings out the characteristic features of both companies.

Forum Diffusion
55 rue Pierre Demours, Parigi
T. +33 01 43 80 87 00