The opening of the first Porro flagship store in Asia was officially announced on October 23 on the occasion of a spectacular event at the presence of local VIPs, architects and media.
The local public was given the chance to discover the philosophy, story and vocation of the brand, meeting Lorenzo Porro in person, the President of the Italian design brand and the main author in the research for finishings, refined lines and technical details composing Porro’s proposals, on the basis of his experience, aesthetic sensitivity and his human and professional connection with Piero Lissoni, art director since 1989.
Powerful visibility and new and intriguing challenges await this Italian brand, which is increasingly more extended overseas, and specifically looking at this part of the world that is showing itself to be a wealth of opportunities for brands that best express excellence in their fields.