DESIGN ON STAGE
Set up: Piero Lissoni.

After its opening last April as a construction site with a three-dimensional visual installation, and its inauguration on 6 October, the new Porro showroom on Via Visconti di Modrone 29 in Milan is now presented to the international public in its official guise.
Transformed by Piero Lissoni’s architectural project into a white, pure and linear box, a conceptual space whose 6 windows become like screens over the city, during the FuoriSalone, Porro Milano showroom is the setting for a window display story, from the table to the wardrobe, in a comprehensive project that narrates the iconic simplicity of Porro design.