The new Porro showroom in via Visconti di Modrone 29 officially opens its doors on 6 October in Milan, confirming its ever-changing interior concept.

A building with a dual soul, with its six high-visibility windows framed by steel-clad columns on the central Via Visconti di Modrone and the large industrial windows at the back framing the pedestrian Via Ronchetti, with hidden glimpses of old Milan, the new showroom in fact offers a multi-level interior full of design possibilities all to be explored: new challenges for Porro's sartorial ability to furnish custom spaces with artisanal precision, declining its architectural soul in unprecedented installations.

Piero Lissoni's architectural project transforms the new showroom into a pure and linear white box, a conceptual place where things happen and whose six windows become like monitors over the city. The space is spread over two floors with a mezzanine on the first floor. The stairwell becomes the centerpiece of the space.

In a pathway flooded with light and punctuated by full-height and full-length volumes and moving partitions, Porro unveils its world, in which the company's systems, true complex but flexible architectures, design spaces in an original way, dialoguing with the product collections: objects characterized by pure geometric shapes, technological details, and research on materials and finishes, signed by leading names on the design scene.