Playing with design. Milan 2006 at showroom Duriniquindici

08.11.06

Playing with design.
The Porro showroom in Milan, with a new appearance, presents Naef Spiele's wooden design games

For the whole Christmas period, the Porro showroom in Milan is coloured in all the tones of the rainbow.
Beginning from 8 November, porroduriniquindici will host an exhibition of the amusing multi-coloured artistic wooden games produced by the Swiss firm Naef Spiele AG over the course of its history.
It is a series of 19 objects that, starting with new versions of the traditional games devised by the Bauhaus school, with their essential forms and primary colours, arrive at the most innovative articles, such as miniature cars and motorcycles operated using the ecological solar panel technology; also included are more classic pieces, such as puzzles and cubes, to be dismantled and recomposed, experimenting with new forms, possibilities of mixtures and chromatic combinations.
Spinning tops, chess, puppets and building games are designed to test the individual’s patience, skill, concentration and creativity, concealing in the lightness of play the possibility of testing the laws of perception and the bases of optics, as well as the physical phenomena of gravity and equilibrium.

If Christmas is the time of year when we do really have time to stop and play, Porro have decided to offer visitors to their showroom intelligent and stimulating gift objects, suitable for children and adults alike, thanks to their intrinsic value, which goes beyond that of simple pastimes and transforms them into genuine articles of design and architecture.

For the occasion, the Milan showroom will present itself to its public with a completely new appearance.
The flooring has been redesigned, coloured white to visually extend the environments, enriching them with light, as have both the internal distribution, through a new staircase that renders movement more fluid, and the layout design, which will highlight the vast offer of Porro wardrobes, which have undergone a major restyling in 2006.

Whether used as games or simply displayed as sculptures or pictures, thanks to their elementary geometrical forms and the predominant use of maple, Naef Spiele games combine perfectly with the new exhibition spaces, creating a dialogue by analogy, but on a reduced scale, with the clearly defined volumes of the furniture exhibited and with the preciousness of the materials.

“The request from Porro to launch a collaboration by presenting the new Naef Spiele collections in their showroom in Milan immediately aroused our interest.
Porro furniture, with its well delineated forms and lines, similar to those of many of our products, is more than a just a shelf, but rather a frame or an ideal base for a perfectly harmonious integration.
The interplay with colours and forms dissolves the rhythm of the classic lines, sometimes purely static, to reveal a latent dynamism” - Christoph End, Naef Spiele assistant Manager/Sales and Marketing.