New showroom West | Out East: Porro changes address in the big apple


A duplex to show the bespoke production of the brand in New York

Porro changes address in the Big Apple: five years after the opening of West NYC HOME, the innovative exhibition space designed as an open-space home overlooking Fifth Avenue, the new multi-storey showroom West | Out East opens its doors a short distance away, at the intersection with 20th Street: a spectacular duplex on the 2nd and 3rd floor of an impressive building in Flatiron District.
Day and night environments, where the high quality of Porro systems and collections meets the soft elegance of Living Divani sofas and armchairs, are displayed along a path that is incredibly rich in views and new settings: the walls, entirely covered by systems, seem to disappear and the furnishings become architecture, in a space where ‘bespoke’ is the keyword.
The showroom aims to attract the world of New York architects and developers, who can rely on an extremely varied and comprehensive catalogue production and, at the same time, on the strong bespoke service of the brand.

Photo credit: Dylan Chandler / @dylanfchandler