Porro continues to expand its presence in China with the opening of a new monobrand store in Ningbo — a historic port city now undergoing rapid development and strategically connected to Shanghai. Conceived as a large contemporary open-plan villa divided into nine thematic areas, the store welcomes visitors into an intense and refined atmosphere, defined by material contrasts, transparencies, dark woods, and bold red accents.

The showroom features a curated selection of the brand’s most iconic collections: from the reception area with the Materic Ovale table in milk-stained ash and Neve chairs, to the office space outfitted with the Load-it bookcase and the Modern and Gap systems. The bedroom and dressing rooms showcase premium materials such as white cherry wood, glass, leather, and black sugi, reflecting Porro’s design excellence and meticulous attention to detail.

The layout also includes spaces dedicated to relaxation and conviviality: the Traveller daybed, the Boutique Mast system, Kite and Lullaby armchairs, and the System and Modern storage solutions—all blending functionality and aesthetics. In the dining area, the Materic table in green Calacatta marble and the Offshore sideboards fully express the brand’s signature essential elegance.

The new Ningbo flagship store marks another important step in Porro’s international growth, sharing its vision of quality, innovation, and design passion with the world.