Present at the Salone del Mobile since its first time with an original approach, innovative by tradition, Porro takes up the challenge of the new Supersalone exhibition format to enchant, mixing the typical elements of its language – abstraction and concreteness, rationality and poetry, technology and handmade – in a new unique interpretation.
In his installation “The Electric Box”, Piero Lissoni, Porro Art Director since 1989, is inspired by the charm of Figini’s and Pollini’s Casa Elettrica at the Monza Triennale in 1930: a lighted transparent box, a pure 12-metre large cage, made with Storage – the comprehensive and multi-faceted wardrobe system designed back in 2000 that has undergone a major aesthetic and functional evolution. An abstract sculpture at first glance, which at a closer look turns into a multifunctional piece of architectural furniture thanks to a conceptual styling that hints at its possible uses, now as a cupboard, now as a bookcase or rather as a piece of kitchen furniture.
The Storage composition, created in a niche and made to order thanks to the new just-in-time system that follows a lean approach to sustainable growth, then leaves room for a platform where is displayed the Pascal table by Piero Lissoni with black stained ash top contrasting with the industrial wing structure in die-cast aluminium and the Romby chairs by GamFratesi with solid ash wood base with great cabinet-making skills: some of the new pieces from the collections, furniture with minimalist shapes and impeccable details that in combination with the architectural systems complete the brand’s settings.
Finally, on the wall the eye is catched by a multimedia video installation curated by Sfelab, a series of animations that emphasize the new Porro’s production line, hyper-technological and artisanal at the same time, the attention to the environment and sustainability, the importance of the territory and the social fabric, for a true immersive experience to discover one of the most successful brands on the international design scene, thanks to its strength and purity.