Concept and direction: Isa Traversi
Music: Alberto Traversi.
With: Antonella Albano, Domenico Di Cristo, Christian Fagetti, Denise Gazzo, Maria Celeste Losa, Sabrina Solcia (dancers of Teatro alla Scala); Federica Fracassi, Aurora Dal Maso (actresses); Ahmad Qatato (illustrator).

On the occasion of Milan Design Week, on Wednesday, April 22, the Porro Milano showroom on Via Visconti di Modrone 29 hosted an immersive journey through a performance by the Milanese choreographer and director Isa Traversi, in dialogue with the installation by Piero Lissoni transforming it into an industrial landscape suspended between production and vision.
With the contribution of dancer, actors and ‘other’ presences tangibly close to the visitor—micro-dramaturgies have revealed the intimate spaces of the Porro home like real, free, and visionary haiku, where the lines and materiality of Porro furnishings were in dialogue with the bodies and emotional gesture.

“Just as the Haiku is a poetic form that captures the brevity of a moment and suggests an emotion, this performance offers an immersive perspective on Porro’s production through the tangible presence of the dancers’ bodies, music, and the fluid threshold of unexpected apparitions” - stated Isa Traversi, defining her choreography haiku in motion.

“The encounter between design works and the audience generates sharing and community, physical and emotional participation, while music permeates objects, space, and the body, shaping the time of the encounter—captured in swift pencil portraits that blur the boundary between the self and the collective.

“Pizzini” are distributed to share the company’s philosophy, values, and history—texts written by renowned architects as well as by long-standing craftsmen—while visitors’ hands are physically guided into a direct, tactile understanding of the product.

On the large and welcoming sofa, a symbol of everyday life and intimate refuge, an actress offers—rare and precious gift—readings of fairy tales and poems to one visitor at a time… and design pieces become living matter for shared experience.

Design is not born to decorate; it understands and responds to the real needs of people: its aim is to foster well-being… to enable living well, in peace and beauty. Artists and audience become members of the same community, forming together an expanded work, where the boundaries of the showroom dissolve into life.”

Movements, whispers, secret messages, and ephemeral drawings took shape as a poetic encounter between art and design that engaged the viewer in the emotional bond that can be formed with the domestic environment. Poetic quotations from architects and designers who have collaborated with the brand enriched the scenography.
Not only signatures from Porro, but also from the craftsmen who, with their hands or their thinking, have built “reimagining beauty” —with the constancy of love, the solidity of artisanal work, and a serious, passionate intellectual pursuit, attentive even to the most intimate needs.