Porro, the Italian furniture brand known all over the world for the research on finishes, clean design and impeccable details, enhances its visibility in China through the collaboration with CASAVERA Beijing.

The new showroom is a former industrial building converted by the Italian architect and designer Enzo Eusebi into a stunning 3-storey concept store, where to experience the culture and excellence of Made in Italy, through the latest collections of the most prestigious Italian design brands.

7 ambiances are dedicated to Porro’s world: a blend of pure shapes, wood essences and shiny metals, releasing an unmistakable mix of simplicity, elegance and savoir-faire.

At the entrance, the dining room with an industrial and contemporary appeal features the Metallico table in the unusual burnishing brass finishing, matched with the precious self-standing Ex-Libris glass cabinet and with the sinuous upholstered Garda chairs. On the wall the Modern sideboard in black stained hemlock with a rosewood open module is an architectural presence, raised up on the Bridge foot in black metal.

In the hallway, a scenic System bookcase runs floor-ceiling focusing on the high material impact of its finish, teak, and on the movement of the two-faced glass hinged doors.

In the space of the second dining room the new Materic table emerges with its clear and rigorously fashionable aesthetic, amazing for the circular green marble top raised on a black stained solid ash base. It is surrounded by the unimpeachable style of the Voyage chairs in tapered solid maple with leather covering, recalling the essential style of Modernism. In some sort of clash between lightness and solidity, Boutique Mast is an open cabinet and large capacity bookshelf for the day area with iron uprights, 4mm reduced thickness shelves and rosewood open boxes with grigio seta interiors.

The living room is imagined as a relaxation area arranged around a low Ferro table in rosso antico finish: on the background a Modern+Load-it composition stands out, halfway between a bookshelf and a container, showing Load-it wall-mounted steel shelves and wall panels animated by Modern hanging containers in eucalyptus with carta da zucchero interiors and in heat treated elm with blu reale interiors; on the other hand, the suspended full-length base in eucalyptus encloses giallo mustard lacquered interiors.

On the upper floor, the living room shows 2 Ghiaccio low armchairs and a Groove black stained hemlock bench, while a long System bookcase is presented in barrique oak, the new essence with neutral yet warm grey tones. Customise the equipped wall interrupting its total look, three transparent glass hinged doors with blu reale backs and the new matt blu denim lacquered vertical Lift sliding door, which reveal a large module with a backdrop of the same colour when it’s open, which can be used as a TV-base or a storage compartment.

The night area is the undisputed realm of Storage wardrobes, open wardrobes and walk-in closets, a series of container solutions with a high emotional impact.

A sophisticated dressing room is created by the Storage Boiserie, a seamless surface with no frontal interruption, featuring eucalipto melamine fittings and the new light blue fabric covered wall panels, with all shelves at hand level covered with soft, dark brown eco-leather for intense tactile sensations.

The Hinged Storage wardrobe dons eucalyptus 32S consistently thick doors with the impeccably Clip burnished brass handles and carbone oak interiors.

On the background the charm of a classic, the Pull-out sliding Storage closet with moon white handleless Riff hinged doors and cenere hemlock interiors.

To create a secret room for your clothes, the Storage Dressing Room is declined in an expressive “trunk effect” finishing like mongoi, presented in a wide corner composition that alternates on each side open modules and modules closed with transparent doors. Thanks the internal personalizations and accessories, it was never so simple to keep any garment tidy in the simplest and most inviting way: the shoe racks with bent enlightened shelves, the glass or wooden shirt-trays, the removable valet trays matched with the trouser racks, the new eco-leather shelves and the new internal jewelry dividers, without forgetting lights, to choose and arrange according to the desired scenographic or intimate effect, complete the range of accessories to comply with any private house and elegant shop functional requirements, making the wardrobe unique, warm and inviting at the same time.

The dressing room is also fitted with the Acquario central drawer unit in transparent glass with burnished brass profiles, divided in 3 shelves and to be customized with reduced height wooden trays to leave the interior visible.

Finally, the bedroom revolves around the Makura bed, which appears with its welcoming and inviting form embellished by soft cushions and a sinuous covering in a beige bouclé fabric, accompanied by the new pale moon Boxes bedside table.

To protect clothes and valuable personal accessories, Hinged Storage with eucalipto melammine interiors is closed by Block reflex glass doors with a metal light frame in iron finish. Between its 140 cm long modules, a Modern+Load-it writing desk can be placed, with fabric covered or mirror back panels, steel shelves and a Modern suspended top: a vanity niche dedicated to one’s makeup, comfortably resting on the bicolor Gentle Chair with flexible back.

With this important collaboration, the new Casavera showroom is elected as the new point of reference in Beijing for the Italian brand that reaffirms its strength on the Chinese market and the ability to create ever-changing atmospheres, thanks to a tailoring approach which allows to personalize each product according to the customer’s own taste.

Building 15, Sanjianfang Nanli N.7 (Wandong Village)
Chaoyang District, Beijing, China. 100024
Telefono +86-10-85961702

For any further informaton: Press Office R+W, +39 (0)2 33104675, barbara.barbato@r-w.it
Porro S.p.A., + 39 (0)31 783266 marketing@porro.com