Preview Salone del Mobile MILANO.SHANGHAI


The essence of wood. Pure architectural
20-22 November 2019
Hall East / 2ND Floor / Stand ES38

Set-up design by Piero Lissoni

Porro is landing in China to participate in the Salone del Mobile.Milano Shanghai for the fourth consecutive year.
A prestigious showcase for the excellence of Italian furniture in the economic and financial capital of the country, the exhibition provides an opportunity to win over the sophisticated and demanding luxury clientele and at the same time acts as a bridge with the world of architects, developers and mega-projects to which Porro can offer a standard production which is particularly varied and articulated and at the same time its propensity for bespoke service.
The Italian brand, appreciated in Asia in particular for the refined selection of 18 woods and for its exclusive system of wardrobes and walk-in closets, launches in China its 2019 home. The wall disappear and Porro’s modular systems design the space as true architectures of living, completed by collections of furniture with clean lines and impeccable details, bringing our out the essence of purity.
With over 600 stores across the globe, Porro is present in China with monobrand stores in Shanghai and Beijing, in addition to the Xi'an and Suzhou flagship stores and the new ones opening in Changzhou and Guangzhou, and a widespread distribution network with important dedicated spaces in Hangzhou, Xiamen, and Beijing. Since 2017 Porro is partner of Fondazione Altagamma, the institution that gathers companies of the highest cultural and creative Italian industry promoting Italian excellence, uniqueness and lifestyle in the world.