Torre Velasca– Milan (Italy)



Among the most appreciated names of the design industry for the research on the finishes, the refinement of the lines and the technical quality of the details, Porro in the year of its 90° birthday participates in the interiors  of the Velasca Tower’s penthouse in Milan, as part of Urban Up, the redevelopment project started by the Unipol Group to valorize some of the most important Milanese buildings of its property.

The set up, curated by Peter Lissoni, creates a space for exclusive events involving the principal firms of the Italian design, where to feel the emotion of living in one of the most exclusive apartments of this icon of modern architecture, with a unique view on Milan’s skyline.

If Boffi contributes to the project with the kitchen block (show cooking area) and kitchen support, Living Divani with the upholstered furniture and accessories of the lounge areas and the furniture of the terrace (Outdoor collection), Flos with indoor and outdoor decorative lighting, Kerakoll with the construction of floors, walls and fixtures, Nespoli Vivai with the realization of the green, Porro was asked to provide the systems and furniture for the day areas, personalizing the space with its unique mix of minimalism and experimentation.

In the double-height dining room, the scene is dominated by a large square Ferro table, in chromed stainless steel with extra-reflecting surface, the meeting place and the heart of the house. Iconic product designed by Piero Lissoni in 1994, Ferro is a timeless symbol of the purified design of this company, obtained by folding a sheet of metal with no apparent interruption.
Leaning against the wall, three Sidewall glossy totem-bookcases by Piero Lissoni in black, white and giallo zolfo combine functionality and play of colors decorating the wall like artworks.
In the business area, the System wall bookcase it is presented in black stained hemlock, a prestigious North American essence characterized by a particular grain and excellent feeling to the touch, chosen between the 16 essences of Porro selection of woods. Versatile and elegant, System is a modular system with which to draw high quality architectural spaces, thanks to the completeness of the compositions and the incredible variety of finishes, allowing to create different atmospheres.

The tailoring approach and the unique ability to decline all the catalogue’s proposals according to the taste of the client make Porro protagonist of the contract sector, from large public areas such as offices and hotels, to very high quality projects for restaurants and shops or high-end residences.

Project information 
Use: Mock-up Location: Torre Velasca, Milan.
Interior project: Piero Lissoni.
Client: UnipolSai Assicurazioni S.p.A.
Porro products: Ferro table, Sidewall totem-bookcases, System bookcase.
Year: 2015.