Opening: 25 February 2016

In the year that marks Porro’s 90th anniversary, the world-renowned brand whose fame is due to its research on finishings, its smooth shapes and the flawless details of its home and contract furniture, boosts its exposure across the United States with a new showroom in Los Angeles.
Graye, Porro’s long-time retailer on Robertson Boulevard in West Hollywood and they city’s reference point for sophisticated and contemporary lifestyle, has celebrated the 5th anniversary with the opening of the new space “Sycamore” on 25th February with an event co-hosted with the media partner Angeleno Magazine embracing the musical history of the neighborhood.
With an edgier experience that is very industrial in both mood and location, Sycamore will be more like a gallery than showroom, where the neat shapes of Porro systems and collection, warmed up by the chromatic vitality of 16 Porro woods, spread intense tones of elegance, preciousness and relax.

With the opening of this new space, Graye emerges as Porro’s exclusive retailer for Southern California: a privileged location for U.S. clientele where to discover the range of Porro’scatalogue and the incredible variety of available finishes, always different refined and attractive atmospheres, thanks to a bespoke approach which allows to personalize each product according to the customer’s own taste.

Graye Annex
1025 N. Sycamore Avenue
Los Angeles
USA