Porro - Special China July 2023   Porro protagonist in China Industrial precision combined with craftsmanship, for customized solutions able to design spaces tailored to your desires. Among the most iconic companies of Made in Italy design, Porro was the protagonist of an exciting journey to China to celebrate the opening of the new Shenzhen and Beijing monobrands. A tour that included stops in Xi'an, Chongqing and Shanghai, further strengthening Porro's presence in the country which today represents one of the main markets for the Italian brand, certainly the most lively and active in 2023. Read... New Porro Shenzhen Monobrand The new Porro Shenzhen monobrand space reproposes the distinctive concept of the brand's stores designed by art director Piero Lissoni: neutral, delicate colors for the interior finishes such as the resin floors, the louver wood ceiling, and the ecological paint made from the waste of rice processing for the walls, from which emerge the pure volumes and broad spectrum of finishes of the systems and furnishings on display. Read... Porro Shenzhen - Opening Ceremony Get enchanted by the opening ceremony of the new Porro Shenzhen monobrand, held on 30 June at 3pm: an exclusive appointment for architects, journalists and design lovers with the best Italian lifestyle in the heart of China. Read... New Porro Beijing Monobrand Piero Lissoni has imagined Porro's new home in Beijing as transparent light-filled box: Porro's logo is the graphic element of the windows facing the street, which is instead transformed into neon lighting in the display facing the garden. Read... Opening new Porro Beijing Monobrand Take your seats since the new Porro Beijing Monobrand is ready to be unveiled. The new Porro house in the China’s capital, realized in collaboration with Jian Casa and designed by Piero Lissoni and was officially inaugurated on July 3 at the presence of Maria Porro, Porro’s marketing and communication director and fourth generation of the founding family and of Antonio Ambrosetti, the Ambassador of Italy to the People’s Republic of China. Read...   Via per Cantù, 35 / 22060 Montesolaro (CO) I - T +39 031 783266 / marketing@porro.com