Maria Porro in her interview for IndustriaComo magazine speaks about the success of Supersalone, the event that sanctioned the restart of the country and the design world. The companies that had the courage to get involved in this different format, had the opportunity to exploit the event as a real communication tool, a sort of amplifier of the messages that the brands wanted to launch. Among them Porro S.p.A., mixing digital and physical storytelling, through the Electric Box installation by Piero Lissoni. The occasion to tell about the company’s ingredients, a shared culture, a focus on work and quality, both formal and aesthetic, and then curiosity and humility, even when dealing with new and unexpected markets and with designers and producers from all over the world. And to reveal its holistic approach to sustainability: a complete and organic vision of all aspects related to the company, working on measurable but also intangible aspects.