Porro, the world-renowned brand famous for its research on finishings, its smooth shapes and the flawless details of its home and contract furniture, boosts its exposure across the UK with a new showroom in London.
Silvera, a point of reference in Paris for everything fashionable in the furniture sector and main distributor in the city of the most important brands in contemporary furnishings thanks to its numerous points of purchase scattered throughout the territory, launches the new UK flagship showroom: a 500sqm space designed by renowned French architectural firm Jouin Manku in the prestigious King’s Road in Chelsea, London.

The showroom aims at attracting the world of architects, who can choose from a wide, varied range of off-the-shelf products and at the same time they can rely on the brand’s inclination towards bespoke service.
As a matter of fact, Porro provides designers with its own know-how for the production of furniture and for the development of complex, everchanging projects like those for systems and an amazing selection of finishings, resulting from the company’s constant research: a palette consisting of 18 wooden essences, 24 shiny and matt lacquers, 24 coloured back-painted glasses, 4 glasses, 5 finishes for the interiors of the wardrobes, 2 high-resistant lacquers with the addition of metal finishes, solid woods and technological materials such as Corian®, Dulver® and Pral® to choose from according to one’s own tastes, to create impeccable objects and pieces of furniture with an ever-changing flavour, mirroring one’s own personality.
The night and day settings show the excellent quality of Porro’s systems and collections: neat shapes warmed up by the chromatic vitality of 18 Porro woods, spreading intense tones of elegance, preciousness and relax.

With this important presence of the 3 company’s systems - Modern day system of containers and suspended tops, System modular system of bookcases and equipped walls and Storage system of wardrobes, open wardrobes and walk-in closets – and of the collections for the living and sleeping areas of the house, the new Silvera London Chelsea showroom is elected as the new point of reference in London for the Italian brand that reaffirms its strength on the foreign markets and the ability to create, in virtue of the range of its catalogue and the incredible variety of available finishes, always different refined and attractive atmospheres, thanks to a tailoring approach which allows to personalize each product according to the customer’s own taste.

Silvera Ltd

241-245 King’s Road
London SW3 5EL

tel. +44 (0) 203 196 7960
http://www.silveraltd.co.uk/showrooms/#4265