Design requires no explanation: it intention should be revealed through the most simple and modest ways of interpreting and influencing the daily rituals of our lives.
Consequently SODA stands for the purity and clarity of this idea.

Soda Designers Nada Nasrallah and Christian Horner met whilst studying Industrial Design at the University of Applied Arts in Vienna and the ENSCI/Les Ateliers in Paris.
Coming from the different professional backgrounds of carpentry and gold/silversmith, the common interest that lead to their working together was the taking up of challenging design projects.
With teaching experience from the Kingston/New Design University St. Pölten (2004-2005, 2008-2009) and work experience at SOTTSASS ASSOCIATI and PAOLO RIZZATO in Milan, RADI DESIGENRS/Paris, PHILIPS DESIGN Vienna/ Singapore and SAGEM and BENE OFFICE FURNITURE, Soda Designers are now based in Vienna and are engaged in a variety of projects covering furniture design, consumer-electronics, interior design and home accessories.

Nada Nasrallah was member of Jury for AWS IMPULSE/Förderprogramm der Kreativwirtschaft from 2006-2008 and for the Stadt Wien, 2009.
Both have been lecturing at WE-WORKSHOPS FOR ENTREPRENEURS/AWS&DEPARTURE since 2006 in Vienna, Innsbruck, Graz and Salzburg.